Consumer Attitude and Preferences Towards Traditional and Modern Research Paper

Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion - Research Paper Example The paper "Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion" concerns the Islamic Fashion. The objective of this study is to identify the behaviour, attitude and preferences of Muslim consumer towards traditional and modern Islamic fashion. In order to meet the defined objective of the study, this research attempts to explore the factors, which influence the Islamic women’s fashion from traditional context to modern context. At the same time, the study identifies the trend in the Islamic fashion market. Moreover, study investigates the societal factors as well as legal factors, which can influence the buying decisions of Islamic women in case of dressing and fashion related aspects. According to Hanzaee & Chitsaz (2011), it is identified that Muslim population believe that to ensure ‘Mohammed’s privacy’ and to create a distinction between the public and private life, it is essential to adhere a specific clothing style as arti culated in the Islamic holy book. According to Badawi (n.d.), the Arabic word hijab which signifies head covering or veils is religious attire for Muslim women who they are required to wear according the Islamic beliefs and customs. . Apart from this, through maintaining the clothing style Islamic people can also protect their own honour. Rather, several academic literatures have represented Islamic clothing style as a symbol, which is specifically designed for not to express one's sexual activity or desires. Badawi (n.d.) claimed about Muslim people.